![]() ![]() S ocios creates fungible fan tokens for soccer clubs, enabling supporters to access VIP rewards and exclusives, and giving them a vote in non-binding polls about the future of their favorite clubs on the Socios website. On the other side: Fungible Fan Tokensīut NFTs aren't the only blockchain technology being used by the soccer industry.Īnother brand making inroads between soccer and digital collectibles is Socios. NFT-based video collectible platform NBA Top Shot has generated sales of over $500 million since its inception, while in the past few months alone, sports betting company DraftKings, crypto exchange FTX and star NFL quarterback Tom Brady have all announced plans to launch NFT marketplaces. In the U.S., Major League Soccer has opted for NFT art pieces rather than representing players as NFTs, while Ukrainian Premier League team Dynamo Kyiv has launched NFT match tickets on crypto exchange Binance's marketplace. Sorare is just one of the many ways in which the soccer industry is capitalizing on the nascent promise of NFTs-cryptographically unique tokens that can be used to represent digital content such as artwork or collectibles. The company has already been licensed to produce NFTs by most of the top 100 soccer clubs in the world, including Juventus, AC Milan, Liverpool FC, Paris Saint-Germain FC, Real Madrid, and every Major League Soccer player is an NFT, (but not the MLS clubs themselves). LaLiga is not the first soccer club to collaborate with Sorare. In a press release, Javier Tebas, the president of LaLiga, said, “This partnership with Sorare, the most exciting sports NFT project today, enables us to reach new audiences globally and gives existing fans additional ways they can get involved with the players and the clubs they love.” ![]() LaLiga clubs will receive royalties from the NFT sales, and Sorare has paid the league a minimum guarantee to ensure the exclusivity of the deal.
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